The Conscious Collection

A CONSCIOUS COLLECTION – SUSTAINABLE STYLE AT H&M
Sustainability is a long term trend at H&M and this April as part of the focus on sustainability H&M will introduce the Conscious Collection – The collection which is for women, men and children is made from environmentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colors this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping.

The Conscious Collection will be on sale in all H&M stores on April 14th.

Check out the Conscious Collection campaign images and video below for more information.