H&M is constantly working to offer you more sustainable fashion in the future. This ranges from switching the lights off at the end of the day and getting our suppliers to reduce their water use, to helping women in India get an education and investing in cotton from sustainable sources. We carry out this work at all levels. Even though we don’t produce what we sell, we look at the whole supply chain to make sure our fashion is as sustainable as possible.
To find out more about what we’re doing and how we work, visit hm.com/conscious.

WATER-SMART JEANS? CHECK. Tweet
Last year we managed to reduce the amount of water we use to produce our jeans by 30%. This is just the beginning.

FASHION THAT MAKES A LASTING DIFFERENCE. Tweet
WaterAid and All for Children are two projects we’re involved in to improve the environment and the conditions in the countries where we produce our clothes.

TAKE CARE OF WHAT’S CLOSEST TO YOU. Tweet
If you take care of your clothes in the right way, you can save a lot of energy. We can’t be there to help you with your laundry, but we can give you lots of tips on how to wash your clothes in a more ecofriendly way.

COTTON AT ITS BEST. Tweet
A lot of the cotton H&M buys is already organic. But we’re aiming even higher; by 2020 we want all our cotton to come from sustainable sources. How are we going to achieve this?

IT’S GOOD TO GIVE GOOD VALUE. Tweet
It’s no coincidence that you get so much fashion for your money at H&M. We can offer you this not only because of our large volumes and efficient logistics, but also because we cut out the middleman.